Business owner, I salute you.
You bet on yourself and decided to take matters into your own hands and be in control of your pay and your life.
With that being said, starting a business can be challenging. Most of us start out with limited resources and do not have access to investors, do not know how to get a bank loan or even get our family members to invest in our idea.
The good news is that is a blessing in disguise. When you earn everything, you gain a sense of confidence that you can accomplish anything. You also get to keep 100% of every dollar you earn.
That’s refreshing and empowering.
Here are some tips that helped me and my clients scale with limited resources:
- Keep It Simple
As a business owner, you are passionate about your business and full of ideas that will bring in big profits…eventually. You may be tempted to offer many things to serve different types of people or offer them a “variety”.
Focus on one offer, to one client until you get it right
One that offer has a solid foundation and you have a system in place to keep it going, then begin to add and expand.
Go deep in the beginning, not wide!
Niches bring the riches.
Have you ever been to a store with so many options? It takes you forever to make a choice. Your customers will go through the same thing when they buy, and simplicity always wins.
- Build a community.
In the beginning, your biggest challenge is prospects not knowing you and your business.
People deal with who they know, like and trust.
They need to hear from you frequently and consistently. One of the best ways to do this is to build a community.
You can do this by:
- Create a free group to share value and let your prospects connect with likeminded individuals.
- Have events in your area for your community where you provide value to your prospects.
- Build Relationships In Your Industry
Networking is the key to life and the key to winning in business. You want to be able to pick up the phone and call as many people in your industry as you can to get things done.
That comes with showing up to where they go and adding value to them in a big way. It’ll pay off in the long run. I guarantee this with my life.
- Build an email subscriber list and grow it
Email marketing is one of the most effective and profitable means of marketing, yet new business owners often neglect it because they feel like you will bother people if you email them.
Do the companies that email you daily worry about that? NO! and you shouldn’t either.
Aside from bringing in profits (when done right), email marketing:
- Allows you to connect with your audience directly.
- Helps you reach your audience directly and faster than social media or through the press.
- Gives you data that you own, not borrow from other platforms. The list is yours.
So focus on creating a lead magnet that’s valuable is exchange for the right to reach out to your customers directly.
- Create a Unique Value Promise
Not a proposition, but a promise.
Your customers don’t buy products or services, they buy a transformation.
Nike dominates the sports apparel world because they came into the market to bring innovation and inspiration to every athlete in the world. Not to sell clothes and sneakers.
With that, came the inspirational stories they show us consistently. This allows them to make us feel like we can win and inspires us to take action and “Just Do It”.
So, starting out with limited resources might be where you are today, but it doesn’t have to end that way. Focus on one offer to one person, build a community, build relationships with others in your industry, build an email list and create a unique value promise.
Want to more business growth strategies? Download a free copy of my book, How To Scale You: Build a Brand, Leverage Marketing and Increase Sales.
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